Supercheap Auto celebrate ‘Bathurst Day’ in first work from new agency

Miranda Ward

October 1, 2013 12:38

The General Store has revealed its debut work for Supercheap Auto after being officially appointed to the roster a few days ago.

The TV campaign, produced by Jungleboys, leverages Supercheap Auto’s sponsorship of the Supercheap Auto Bathurst 1000.

The campaign aims to tap into the excitement around the race through the concept of ‘Bathurst Day’ – a day when mates get together and watch the race.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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Supercheap Auto celebrate ‘Bathurst Day’ in first work from new agency

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