Unlockd wins injunction against Google in English courts
Australian adtech company Unlockd has been granted an injunction preventing Google from dropping the startup’s products from its AdMob service.
Google had threatened to suspend the company from its AdMob mobile advertising platform and from the Google Play Store, a move which would have crippled Unlockd and caused the startup to postpone its planned IPO.
What are the terms of the injunction? (“the limited scope of the interim injunction is disappointing”)
It’s a poorly conceived ad-UX and 100% this business drown. Their model based with invasive ads on your lock screen is never going to cut it these days.
I’m just amazed they’ve made it this far.
Despite the positive spin, it’s not exactly a home-run is it? I would think this is scary times for the Unlockd crew and their investors…some good people have left the business over the last 6 months, and it’s interesting that the CEO is nowhere to be seen in all of this…
Good luck to them, I feel a pivot coming, fast….