UnLtd launches media campaign for Whitelion after raising over $165,000
Industry fundraising and social purpose organisation UnLtd is set to launch an industry-wide campaign promoting its charity partner Whitelion, which aims to help young people at risk.
The campaign was created pro bono by creative agency Ogilvy, and will be supported by over 30 corporate partners who have already committed over $1.5m worth of media inventory.
The ‘Invest in Me’ campaign is designed to raise awareness and funds for Whitelion, as well as change perceptions of young people at risk.
It launches on 16 June across TV, cinema, print, radio and digital, with UnLtd and Whitelion calling on further support from media owners.
