Customer wins with Uno but loses by spending savings on a kayak in ad targeting big bank costs
A man end up stranded at sea after a series of ‘good’ decisions leaves him with enough money to treat himself to a kayak in a new ad for Uno Home Loans from Archibald Williams
The ad features NIDA-trained actor Guy Edmonds explaining how he “used to make great decisions” and would “never turn down a better deal”.
But after a series of money-saving decisions, the ad cuts to him chatting to a seagull in the middle of the ocean about how he couldn’t say ‘no’ to the Uno Home Loans proposition once he discovered their algorithm and expert offering.
