Unruly hires Toby Williams as VP of business development following acquisition by Tremor

Video adtech platform, Unruly, has hired Toby Williams as vice president of business development in the Asia Pacific, Middle East and Africa regions (APMEA).

Williams’ appointment follows News Corp selling the Unruly business to adtech business, Tremor, in January.

Toby Williams joins Unruly, which is now owned by adtech company Tremor

He is replacing Haifaa Daw, who left the business in September to join Coaches Training Institute.

Based in Unruly’s Singapore office, Williams will be building strategic partnerships with publishers and media companies in order to grow the business’ media footprint in the Asia Pacific region.

He will be reporting into APMEA chief revenue officer Phil Townend.

Williams said of his appointment: “It’s fantastic to be joining the team at Unruly, which is such a well-known and respected brand in the ad tech industry. I am looking forward to my new role and harnessing my knowledge of the APAC markets in order to help to build the portfolio of Unruly in this region.”

Townend added: “Toby is a significant hire for our APAC supply-side business, and it coincides with our enhanced product portfolio, following the acquisition of Unruly by Tremor International earlier this year. We very much value advanced knowledge of the in-app and programmatic ecosystem, and Toby brings unrivalled knowledge and experience across both the Asian and Australian media markets.”

Williams joins from Smaato in Singapore where he was senior director of demand for the APAC region. Previously, he has spent three years at Verizon’s media and tech company Oath and five years at News Corp Australia.


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