Untangld appoints Edwina Olver to research & product partner
Strategy consultancy Untangld has announced the appointment of Edwina Olver to research & product partner.
The announcement:
Strategy consultancy Untangld has today announced the appointment of Edwina Olver to research & product partner following four new client engagements – Budget Direct, Xplor Technologies, Law Squared and build-to-rent start-up Local – as the strategy studio continues on its global growth trajectory.
The news comes after Untangld was recently appointed strategy partner of record for the iconic Nando’s.
Untangld co-founder James Needham said, “Untangld’s growth has been a dream for us. From some of the biggest names in insurance and banking to start-ups across fitness, law and fintech, we are privileged to work with ambitious partners who share our ethos and buy into our model of actionable insights and strategy.”
“Edwina is a uniquely multitalented researcher and product design lead, and the perfect fit to help us bolster our offering as we continue to co-design smart strategy with some of the world’s best brands,” he continued.
Untangld will be working closely with each of its new clients on integrating creativity, strategy, brand, insights and technology, helping them solve their business problems and deliver on the right solutions, with Olver leading the strategy studio’s research and product offering.
“I have been blown away by the team’s breadth and depth of talent and Untangld’s ability to challenge traditional agency paradigms to go beyond the surface level and add true partnership value to the CMO or the CEO. I look forward to working on complex client problems that stretch the imagination and take the mind into wonderful new areas of consumer exploration,” added Olver.
Chief growth officer at Budget Direct, Jonathan Kerr, said, “Untangld has been the perfect partner in helping us better understand Budget Direct’s current brand position and impact, as we look to evolve and power our next phase of growth. Their blend of brand consultancy and research expertise really helps to connect the dots between marketing and its impact on our business.”
Local general manager – operations, Clare Tayt, said, “Untangld is the perfect agency fit for Local. Their fast, pragmatic and no BS approach to strategy will help us cut through the noise in the build-to-rent space to create a brand that will resonate with our target audience.”
Untangld was founded by Danish Chan, James Needham and Jamal Cassim in 2020 and is a founding member of by The Network. Untangld recently appointed Abby Johnston to Strategy Partner, and is currently hiring several senior roles as a result of its consistent growth.
Source: Romina Favero
