Unveiling the future: Influencer marketing predictions set to transform 2024
Hoozu chief operating officer Natalie Giddings reflects on the trends that will change the face of influencer marketing in the year ahead.
Have you met your company’s CIO – as in Chief Influencer Officer? If you haven’t yet, chances are you will in 2024, when influencer marketing, the hottest category within advertising globally, comes of age — and faces fresh challenges.
In 2024, brace yourself for the evolution of influencer marketing—a dynamic realm poised to revolutionise the advertising landscape and conquer fresh challenges. The meteoric rise of influencer marketing is undeniable, with global brand investments expected to soar between a staggering U.S. $25 billion to $35 billion. In Australia alone, this burgeoning industry is set to reach a quarter of a billion dollars, underlining its undeniable significance.
But when you zoom out a few clicks from those phenomenal global figures the industry is still about as hyper-fragmented as you can imagine.
