Navigating the social media shifts expected in 2024: A blueprint for brands
The Works’ head of social, Emilie Lundberg, and her team take a look at the social media shifts expected in 2024, and provide tangible steps to achieving cut-through on social in the new year.
In the ever-evolving realm of social media, where trends emerge daily and platforms pop up out of nowhere (we’re looking at you, Threads), the year 2024 is poised to usher in significant shifts in user behaviour and expectations.
These transformations demand that brands rethink their content creation approach to foster meaningful connections with their audiences.
As we explore the key trends shaping the social media landscape, it becomes evident that the future lies in authenticity, creativity, personalisation, and a departure from conventional approaches.
