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‘Up skirting’ complaints against Razzamatazz thrown out by Ad Standards

Complaints made against an ad for stockings brand Razzamatazz, which claim that the campaign tries to make it acceptable to look up women’s skirts, have been dismissed by the Advertising Standards Bureau.

The advertiser, Pacific Brands Holdings, rejected the claim that the ‘Take your legs out’ ad portrays women in a sexualised or demeaning way.

“The shots of her upper legs and crutch as she is getting into the taxi and being stared at by the guy closing the door is disgusting,” read one complaint. “All of the shots of the men’s faces show them looking at her like she is a piece of meat.”

The ASB determined that the woman is not objectified in the ad, and the fact that her head is not shown is acceptable because the ad is promoting stockings.

Razzamatazz has used the ‘Oh-oh, Razzmatazz’ slogan and theme tune consistently over the last few decades.

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