Dr Mumbo

Up with the Sparrow

Breakfast television may have a new star with GroupM’s Greg Graham (known to everyone who’s ever met him as Sparrow) starring in his very own Sunrise infomercial to help launch of the industry’s MFA Awards.

Sparrow, who is the MFA awards chairman, was “grilled” alongside MFA CEO Sophie Madden by Seven Weekend Sunrise host Andrew O’Keefe in an infomercial-style video to launch the 2015 program.

And if you’re thinking of entering anything dodgy, Sparrow has a words for you.

“We’re going to be contacting clients randomly to get those results. We’re going to get the entrants to have a signed statement from the client to verify those results are correct,” he warned.

Despite a confident performance Dr Mumbo doesn’t think Kochie and Sam need to be looking over their shoulders quite yet.

The awards finalists will be announced in late August with winners announced at an Awards ceremony at the Australian Technology Park in Sydney on 15 October 2015.

Watch the full video for all the info on the awards process, timeline and show.

More info on how to enter can be found here.


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