Up with the Sparrow

Breakfast television may have a new star with GroupM’s Greg Graham (known to everyone who’s ever met him as Sparrow) starring in his very own Sunrise infomercial to help launch of the industry’s MFA Awards.

https://www.youtube.com/watch?v=N-ZtHi5Y3e0

Sparrow, who is the MFA awards chairman, was “grilled” alongside MFA CEO Sophie Madden by Seven Weekend Sunrise host Andrew O’Keefe in an infomercial-style video to launch the 2015 program.

And if you’re thinking of entering anything dodgy, Sparrow has a words for you.

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