Updated: LadBible ANZ launches social content agency with 2 foundation clients

LadBible ANZ has launched a social content agency, LadBible Social, with Amazon Prime Australia and V Energy ANZ as its first clients.

The Australia-based agency sits within the LadBible Group’s media portfolio and will offer full-service social media management, including content production, data and insights, account and community growth, and channel-specific strategy. It will be lead by the company’s head of content, Mel Ho.

Mel Ho, head of content at LADBible ANZ

The launch comes two years after LadBible first began in Australia, with what was at the time the publisher’s first international office.

Ho said: “LadBible Social is something distinctly different from traditional social or production agencies structure because we operate with a publisher mentality and understand what true audience engagement looks like. LadBible Social is an opportunity for some of Australia and New Zealand’s biggest brands to utilise our hard-earned insights for their own channels.”

LadBible Social’s remit will include managing partners’ YouTube, Facebook, Instagram and TikTok platforms across Australia and New Zealand markets.

V Energy ANZ senior media and content manager, Ryan Smith, said: “Our goal at V Energy was to build organic communities on social and connect authentically with a Gen Z audience. Since working with LadBible Social, we’ve seen not only a huge jump in our reach and engagement across our socials but we’ve also seen that correlate into sales. We’re committed to becoming a part of Australian and New Zealand culture, and this partnership is a key factor in us achieving that.”

Joseph Summers, general manager, LadBible APAC, said: “As the biggest social publisher in the world, establishing a social content agency arm made a lot of sense. Clients and their media agencies will now be able to employ the expertise of our team to create content and grow their social channels.”


The LadBible Group has expanded its APAC operations, with the launch of its New Zealand office. The announcement follows the publisher’s recent expansion into Australia and Ireland.

Joseph Summers, general manager of LadBible APAC will lead the operation, splitting his time between the two Australian offices, and the new office in Auckland.

Summers said: “we want to produce local relevant content for our young Kiwi community, as well as add value to society by putting our weight behind what is important to them. Whether that’s fighting for environmental change, supporting those struggling with mental health, or championing the everyday heroes who put others first.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.