Urban Geek Media partners with Harvey Norman

Male-skew Digital media network Urban Geek Media has formed a partnership with housewares and electronics retailer Harvey Norman.  

The announcement:

Sydney, January 13, 2010 -Urban Geek Media (UGM), Australia’s digital media network for Aussie guys, has secured its first retail partnership with the signing of Harvey Norman as the exclusive gaming retailer across all UGM websites.

This new venture gives Harvey Norman the opportunity to integrate into one of the largest gaming audiences in Australia.

UGM delivers compelling content to a range of gamers – from casual to core – through its mix of popular male-skew sites such as ufc.com , break.com , collegehumor.com  , heavy.com  and dedicated gaming sites including: Gamesradar.com, 1up.com , MMGN.com, Games.on.net , CheatCC.com , Australiangamer.com , Xboxworld.com

Ben McIntosh, General Manager for Computers and Communications division at Harvey Norman said “We see UGM as a fantastic way for us to market to gamers – a real way to continue to drive our sales of gaming.”

Drew Parkes, Marketing Director of Urban Geek Media said, “Having worked with several global brands, UGM is thrilled to be working with a stand-out Australian retail brand like Harvey Norman. We see this as a perfect fit for our audience as we are connecting them with a gaming retailer that is providing true value with their ‘best price guarantee’ on all their gaming products.”

Source: Urban Geek Media press release


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