Urban List and Tourism Western Australia launch crowd-sourced travel campaign

Kalila Welch

April 6, 2023 10:06

Tourism Western Australia has partnered with Urban List to source more than 2000 travel tips and experiences from WA readers in a new user-generated content campaign, ‘Live The Dream’.

Media planning and buying for the campaign was handled by Initiative, as the campaign shines a light on locally recommended WA experiences, encouraging Urban List readers on Australia’s eastern seaboard and in New Zealand to ‘Live the Dream’ in the Western state.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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