Urban List reveals new brand strategy to celebrate 10th anniversary

November 22, 2021 9:55

Urban List has celebrated its tenth anniversary by revealing a new look and brand strategy, unveiling a re-designed platform and brand position ‘Good life. Good company.’ as well as expansions into new markets and verticals in early 2022.

The new strategy is based on research from an Urban List report published mid year — The Big Still — in which 13,000 Australians and New Zealanders shared thoughts on the cultural and community shifts they believed would endure.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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