Urban List research finds gap between consumer sentiment and the media and marketing industry

September 6, 2021 9:33

Urban List has released the findings of its latest research report — The Big Still — revealing insights from 10,000 Australians and 100 representatives across the media and marketing industry during its 2021 Urban List Upfronts webinar.

The Big Still explores two core themes — community and culture — highlighting the pandemic-fuelled shifts in sentiment likely to stick longer-term; the impact of these changes on Australians’ lifestyles and spending decisions; and where consumers’ views contrast starkly with those shared by media and marketing professionals.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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