UrsaClemenger improves bite force for Polident

Health agency UrsaClemenger has launched a trade campaign for GSK’s denture adhesive product,  Polident.

The ad encourages dentists to recommend Polident to patients.

Denis Mamo, ECD, UrsaClemenger commented: “For denture wearers, hard foods like apples are a no-no. We felt the simplest and most compelling way to demonstrate empathy for the problem was to recreate the food – but make it out of solid wood.”

The print campaign will run in dental publications around Australia.


  • Client – GSK
  • Marketing Manager – Jane Eakins
  • Agency – UrsaClemenger
  • Executive Creative Director – Denis Mamo
  • Art Director – Paul Carter
  • Copywriter – Max Kitchen
  • Agency Producer – Karen Pereria
  • Account Director – Mariana Olliver
  • Retouching – Momentum

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.