News

UrsaClemenger improves bite force for Polident

Health agency UrsaClemenger has launched a trade campaign for GSK’s denture adhesive product,  Polident.

The ad encourages dentists to recommend Polident to patients.

Denis Mamo, ECD, UrsaClemenger commented: “For denture wearers, hard foods like apples are a no-no. We felt the simplest and most compelling way to demonstrate empathy for the problem was to recreate the food – but make it out of solid wood.”

The print campaign will run in dental publications around Australia.

Credits:

  • Client – GSK
  • Marketing Manager – Jane Eakins
  • Agency – UrsaClemenger
  • Executive Creative Director – Denis Mamo
  • Art Director – Paul Carter
  • Copywriter – Max Kitchen
  • Agency Producer – Karen Pereria
  • Account Director – Mariana Olliver
  • Retouching – Momentum
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