UrsaClemenger improves bite force for Polident
Health agency UrsaClemenger has launched a trade campaign for GSK’s denture adhesive product, Polident.
The ad encourages dentists to recommend Polident to patients.
Denis Mamo, ECD, UrsaClemenger commented: “For denture wearers, hard foods like apples are a no-no. We felt the simplest and most compelling way to demonstrate empathy for the problem was to recreate the food – but make it out of solid wood.”
The print campaign will run in dental publications around Australia.
