US band Twisted Sister threatens Clive Palmer over advertising
Clive Palmer’s bid to return to Australian politics has involved billboards, full-page newspaper ads and TVCs, and now, the threat of a lawsuit.
US band Twister Sister has taken aim at Palmer’s TVC in which a vocalist sings “Australia ain’t gonna cop it, no Australia’s not gonna cop it, Aussies not gonna cop it anymore”. The band claims it is an unauthorised use of its song, ‘We’re not gonna take it’, which includes the lyrics “Oh we’re not gonna take it, no we ain’t gonna take it, oh we’re not gonna take it anymore”.
Palmer’s ad takes aim at Australia’s NBN.
On Twitter, band member Jay Jay French said: “Twisted Sister does not endorse Australian politician Clive Palmer, never heard of him and was never informed of Clive Palmer’s use of a re-written version of our sone Were Not Gonna Take It [sic].
“We receive no money from its use and we are investigating how we can stop it.”
Dee Snider also said the group does not endorse the Palmer Untied Party and would be contacting its legal team if the issue isn’t rectified.
According to The Sydney Morning Herald, Palmer has now threatened to counter-sue, however it is not yet clear what he would claim.
In a full-page ad in The Australian yesterday, Palmer also hit out at the NBN, saying: “Remember, Labor and the Liberals gave fifty thousand million dollars to the NBN and only two hundred million dollars to farming communities”.
Palmer is trying too hard to be Australia’s Trump. Both use similar marketing and psychology tactics to connect with disenfranchised people from lower socioeconomic and less educated backgrounds.
Good luck to the band, however, I doubt they’ll have much luck getting anything out of Clive!
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The laws of copyright are reasonably well known to most people employed or associated with the advertising world.
Some people outside the advertising world, seem to think that it is simply a matter of recording a favourite tune, and using all or part of it to enhance their advert or promotional material. Others know this is not on, but imagine that they can slightly alter either the tune or the words or both, and go for it without censure.
I think the misconception is not uncommon, anyone might be guilty of it; one wouldn’t simply have to be say overweight, or loud, or aggressive and mendacious, to qualify.
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It is a marvelously altruistic act towards lawyers to sue a billionaire, for they will be the only beneficiaries.
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There is so much promise in changing attitudes with the Gillette adverts. Sorry, won’t be going anywhere near ultra tune based on the recent advert campaigns.
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