US version of The Voice has a quiet debut

Nine’s first episode of the American version of The Voice has failed to capture anywhere near the same audience as the local version.

Featuring Christina Aguilera, Adam Levine, Cee Lo Green and Blake Shelton the show – which aired from 7-8pm – took 669,000 viewers, according to preliminary ratings from OzTam.

The show was fourth in its time slot behind Ten’s MasterChef, which drew 1.259m. The ABC News also beat The Voice, with 1.065m, as did Seven’s The Amazing Race (1.023m) and Home and Away (1.014m).

The singing competition placed 19th overall. However, in the key age demographics, the show did better. It placed 9th in 16-39 and 18-49 and 12th in 25-54.

Nine’s family drama Tricky Business, which last week took just 558,000 viewers, didn’t air last night. In its place was film Spiderman 3, which took 454,000 in 24th spot.

Seven News won the night with 1.379m, followed by Seven’s Revenge on 1.328m and Nine News on 1.305m.

Seven’s Sunrise recorded a sizeable victory over Nine’s Today, rating with 320,000 compared to 260,000, respectively. Ten’s breakfast took 45,000.

In the nightly share Seven won the night with 23.6% while the ABC was second on 15.4%. Nine was close behind on 15.2% while Ten took 14.9% and SBS on 6.5%.

Monday’s top 15 programs

  1. Seven News – Seven 1.379m
  2. Revenge – Seven 1.328m
  3. Nine News – Nine 1.305m
  4. Masterchef – Ten 1.259m
  5. Today Tonight – Seven 1.167m
  6. A Current Affair – Nine 1.122m
  7. Australian Story – ABC 1.079m
  8. ABC News – ABC 1.065m
  9. The Amazing Race – Seven 1.023m
  10. Home and Away – Seven 1.014m
  11. Ten News – Ten 0.840m
  12. Four Corners – ABC 0.830m
  13. 7:30 – ABC 0.790m
  14. Last Man Standing – Ten 0.787m
  15. Hot Seat – Nine 0.768m

Monday’s channel share

  1. Seven: 23.6%
  2. ABC1: 15.4%
  3. Nine: 15.2%
  4. Ten: 14.9%
  5. SBS1: 6.5%
  6. 7TWO: 4.7%
  7. 7mate: 3.1%
  8. Gem: 3.1%
  9. GO!: 3.0%
  10. Eleven: 3.0%
  11. ABC2: 2.5%
  12. One: 2.5%
  13. ABC3: 1.1%
  14. ABC News 24: 0.8%
  15. SBS2: 0.6%



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