V Energy follows up Vikings mutiny with Fantastic Man ads from Clemenger Sydney

V Energy is continuing with its long-running brand platform ‘The Massive Hit, That Improves You A Bit’ with a new campaign which sees a superhero replaced by a doppelgänger who drinks V.

Created by Clemenger BBDO Sydney, the campaign follows on from last year’s ads featuring a group of Vikings who mutiny in favour of a V drinking leader.

V Energy marketing manager Craig Harkness said in a statement: “BBDO and Benji have done a great job at bringing the consumer insight to life. V isn’t going to make you a demigod, but it will make you a slightly better version of yourself.”

It is running across TV and cinema with more content set to be released over the coming months.

Clemenger BBDO Sydney executive creative director Paul Nagy said in a statement: “V has set itself up as a brand with an honest promise – which is rare in the world of advertising, let alone the category. Vikings was massive for us, so we knew Fantastic Man had to be a bit better. I think it is.”


  • Director: Benjamin Weinstein
  • Executive Producer: Emma Lawrence
  • Producer: Leah Churchill-Brown
  • Production Company: Exit
  • Client: Frucor
  • Marketing Director: Cameron Davidson
  • Marketing Manager: Craig Harkness
  • Senior Brand Manager: Andrew Fenwick
  • Creative Agency: Clemenger BBDO, Sydney
  • Executive Creative Director: Paul Nagy
  • Deputy Creative Directors: Brendan Willenberg & Ben Clare
  • Creative agency producer: Katrina Maw
  • Group Account Director: Cate Stuart- Robertson
  • Account Director: Melanie Spence
  • Post house (edit): The Editors – Stuart Morley
  • Post house (online): Fin Design & Effects

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