V promises to save millennials from ‘The Procrastination Place’
V Energy’s new brand platform explores the ‘guarana-powered liquid motivation’ that helps millennials and Gen Zs escape the depths of ‘the procrastination place’.
The campaign sees a millennial man sucked into the procrastination place inside his phone whilst rehearsing for a gig. There he finds several unusual characters that have been drawn from ‘meme culture’ such a cat playing the drums.
The new campaign will launch in Australia and New Zealand.
You always were a bit weird, Willy.
This is good stuff. Well done
Saw this during last night – I was thinking “what the bloody hell is this epically kooky spot?!”. It’s wonderfully weird. Good work.
Shame to see them lose the “Massive Hit That Improves You A Bit” platform. That was such a brilliant creative & strategic springboard for so many years. “Make It Happen!” seems so generic in comparison.
So good. So V.