V8 Supercars appoints John Dunlop as commercial and marketing director

V8 Supercars has appointed John Dunlop as the brand’s commercial and marketing director.

Dunlop will lead  V8 Supercars’ sales, sponsorship and marketing teams, reporting to CEO  Malone from 5 March.

Dunlop joined from The Madmen Group, a sports and media sponsorship and management agency, he set up in 2009.

Before The Madmen Group, Dunlop was GM of commercial operations at the PGA of Australia from 2000 to 2009.

On Dunlop’s appointment, Malone said: “John is a seasoned sports management and marketing professional and highly regarded in our industry. He brings extensive commercial and marketing skills gained at the elite sporting level with the PGA of Australia and, more recently, as head of his own sports management agency.”

The V8 Supercars Championship announced earlier this month Nissan would enter a racing team to compete against the Ford and Holden teams.


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