Seven wins Tuesday at breakfast, brunch, dinner and supper (but Eddie takes teatime)
My Kitchen Rules stormed to another huge night on Tuesday, pulling in 1.924m viewers and helping Seven dominate the night as it had done for virtually the whole day.
Packed To The Rafters also performed well for Seven, delivering 1.535m, up for the second week running and helping ease concerns that the drama is running out of steam.
Seven’s strong night damaged both Ten and Nine, preliminary overnight metro ratings from OzTam suggest.
Nine’s only program above 1m was Nine News which rated 1.065m. It beat Seven in Sydney and was a dead heat in Melbourne but lost in Brisbane, Perth and Adelaide.
A Current Affair then declined to 922,000 before double episodes of The Big Bang Theory which rated 702,000 and 682,000.
2 Broke Girls improved fractionally for Nine, delivering 779,000 while Two And A Half Men’s double episodes delivered 619,00 and 602,000. The ailing Top Gear franchise rated 539,000.
Ten’s best performer was NCIS which rated 935,000. The Biggest Loser rated 919,000. Bondi Vet delivered a disappointing 644,000, while The Project pulled in 512,000.
The battle for breakfast saw Ten go backwards. Its show Breakfast rated just 37,000, down from 56,000 the previous day. The main battle was between Seven’s Sunrise (371,000) and Nine’s Today (315,000). However, Today won in Sydney and Melbourne.
In the midmorning scrap Seven’s Morning Show dominated with 190,000 viewers. Nine’s Mornings with Sonja Kruger rated 76,000, just ahead of Ten’s The Circle on 64,000.
Eddie McGuire’s Hot Seat delivered Nine n isolated victory for the day, beating Deal Or No Deal by 551,000 to 487,000.
In the key advertising demographics, Seven also prevailed. In 16-39, 18-49 and 25-54 MKR and Rafters were in the top two places, followed by The Biggest Loser and 2 Broke Girls.
Top 15 shows, all people:
- My Kitchen Rules – Seven 1.924m
- Packed to the Rafters – Seven 1.535m
- Seven News – Seven 1.196m
- Nine News – Nine 1.065m
- Today Tonight – Seven 1.014m
- Home and Away – Seven 0.988m
- NCIS – Episode 1 – Ten 0.935m
- A Current Affair – Nine 0.922m
- The Biggest Loser – Ten 0.919m
- ABC News – ABC1 0.901m
- 2 Broke Girls – Nine 0.779m
- The Big Bang Theory – 7:30pm – Nine 0.702m
- Ten News – 5:00pm – Ten 0.688m
- The Big Bang Theory – 7:00pm – Nine 0.682m
- Castle – Seven 0.664m
Tuesday’s share:
- Seven: 28.8%
- Ten: 16.3%
- Nine: 16.3%
- ABC1: 8.9%
- Gem: 5.4%
- SBS1: 4.1%
- 7TWO: 3.8%
- 7mate: 3.4%
- Eleven: 3.0%
- ABC2: 2.9%
- GO!: 2.5%
- One: 2.0%
- SBS2: 1.2%
- ABC News 24: 0.8%
- ABC3: 0.6%
Nine’s digital channel Gem had a strong night, with the one day international between India and Sri Lanka helping to it a 5.4% share. The evening session averaged 258,000 viewers and peaked at 525,000.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Channel 10s Breakfast – nothing new:
– News on the hour and half hour followed by the weather
– Boy / Girl presenters
– The doctor continually acting as if everything the Kiwi says is controversial
– Ad breaks every 6 minutes
– A survey every morning on a contemporary topic
This copycat breakfast show is going to find it difficult to get people to remember to move away from their Channel 9 and 7 habits at breakfast.
I reckon people turn the TV on when they wake up and have their have station in their brains. I tried Breakfast this morning but will go back to 9 tomorrow.
Never under-deliver what you promise in the media. Breakfast is copycat not breakthrough innovative stuff.
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The only people sadder than Ch9’s programmers would possibly be the winners of a Solar Account yesterday!
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Ten’s Breakfast started well but if they don’t gag the Kiwi they’re in big trouble. He’s there to be ‘spontaneous and ourspoken’ but he lacks the charm to give his comments a whimsical edge; and he continually halts the pace. There are other mishaps: Roze’s wardrobe is atrocious, the red furniture is distracting and the set is klunky! Too bad. Another opportunity lost. If Sunrise and Today are all there is, I’m back to giving morning telly a miss.
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Why should we comment on TEN’s breakfast . Aren’t they the network not interested in ratings. Let’s wait until it gets a *.
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