F.Y.I.

Val Morgan appoints Alex Kerley Melbourne cinema sales director

Val Morgan has appointed Alex Kerley as its Melbourne cinema sales director.

The announcement:

Val Morgan Chief Revenue Officer, Daniel Hill, has today announced the appointment of Alex Kerley as Melbourne Cinema Sales Director.

Alex Kerley joins Val Morgan from Salmat and was previously VIC/SA/WA Sales Manager with Adshel.

Commenting on the appointment Daniel Hill said, “Alex is an accomplished sales operator with excellent relationships in the Melbourne market. He has the skills set to ensure we are ideally positioned to continue to develop our fast growing cinema business.”

Alex Kerley said, “Cinema is a really exciting advertising channel and I’m delighted to be joining Val Morgan. With impact, huge engagement, fantastic movies and new developments making cinema easier to plan and
buy, I’m really looking forward to working with the Val Morgan team.”

The Val Morgan senior executive team will begin a national series of ‘Upfront’ events this week with presentations in Sydney and Melbourne, then Perth, Adelaide and Brisbane next week, showcasing the
best in cinema releases for 2014.

Cinema continues to enjoy strong growth, up 21.5% January to September year on year according to SMI figures.

Alex commences with Val Morgan on 25th November.

Source: Val Morgan media release

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