Val Morgan Digital appoints Amanda Bardas as executive editor

Val Morgan Digital is continuing to grow its team ahead of launch with the introduction of Amanda Bardas as executive editor.

Bardas was most recently with Allure Media as the executive editor across titles including Popsugar, Who What Wear, Brydie and MyDomaine Australia. She was with the publisher for almost four years, leaving in April 2019. Pedestrian Group absorbed Allure Media in December 2018.

Bardas was most recently executive editor with Allure Media

In 2015, Bardas was the fashion editor for the launch of Who What Wear in Australia. Bardas also spent time with Bauer Media, working on NW and Shop Til You Drop.

Bardas joins digital sales director Adam Fischer who joined the business in November and managing director Brian Florido who joined in April. Florido joined from Pedestrian Group.

Florido said Bardas’ appointment made perfect sense for the direction of Val Morgan Digital.

“Amanda’s remarkable track record makes her a critical part of our digital team. Having worked with her in the past, I’m excited to welcome Amanda on board as we diversify the digital publishing division of Val Morgan,” he said.

Bardas said she was looking forward to growing her new team.

“I’m looking forward to leading our team as we build and launch a new publishing platform that fills a gap in the Australian market for content that unlocks rich conversations and drives a deeper understanding of entertainment, life and style, wellness and culture.”

The full identity of Val Morgan Digital’s publishing platform is yet to be announced.


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