Val Morgan offers ‘suite of sponsorship opportunities’ for Moonlight Cinema’s new season
Moonlight Cinema is returning for its 29th season – and Val Morgan is ready to support the initiative “with a suite of sponsorship opportunities”.
The announcement:
Alongside EVT, Val Morgan Cinema is getting ready for a sensational summer of movies, with a suite of sponsorship opportunities for Australia’s largest outdoor cinema experience, Moonlight Cinema.
Set to commence from late November 2024, Moonlight Cinema will return to five iconic parkland locations across Sydney, Melbourne, Brisbane, Adelaide and Perth for its 29th season.
The 2024-25 season will showcase a combination of 2024’s latest blockbuster releases, including Gladiator II and It Ends With Us, as well as throwbacks and classics like The Princess Diaries, Elf and crowd favourite, Love Actually.
The summer program will also include screenings of Wicked, Mufasa: The Lion King, and Sonic the Hedgehog 3 – all of which are expected to be amongst the biggest cultural film moments of the year.
Clare Whiteman, head of partnerships & sales, entertainment, EVT said “Moonlight Cinema offers a truly unique consumer experience in some of Australia’s most picturesque gardens and parklands. Our brand partnerships are at the heart of delivering these memorable experiences for our guests, who are captivated and engaged at our locations for several hours. We are excited for one of our biggest seasons ever.”
“Moonlight has cemented its status as THE iconic Australian summer experience, attracting thousands of people nationwide each summer holiday season,” said Paul MacGregor, director of strategy & marketing at Val Morgan. “Moonlight’s year-on-year growth in admissions is a clear indicator that the event continues to captivate the hearts of Australians, particularly the hard-to-reach young, high value, metro audiences. Moonlight Cinema is an extraordinary opportunity to be part of.”
Moonlight Cinema has consistently demonstrated appeal across high value, metro audiences as well as Gen Z, which has emerged as a key demographic exhibiting the strongest growth in admissions compared to the previous season.*
To connect with these audiences Val Morgan Cinema offers an array of cross-platform and amplification opportunities, including the highly coveted Presenting Partner. A range of tailored sponsorship packages spanning national, state, on-screen, and experiential activations are also available and scalable to meet the unique goals of advertisers.
MacGregor added “Whether brands are looking for on-screen exposure, interactive sampling or to launch a brand activation, Moonlight Cinema offers a powerful platform to create unforgettable brand moments with highly engaged audiences. Beyond its strong summer alignment with the best blockbuster content, it has also proven to be a highly effective platform to deliver exceptional results across key brand metrics.”
The 2024-25 Moonlight Cinema season will screen at the following locations across summer:
– Sydney – Belvedere Amphitheatre Centennial Parklands
– Melbourne – Central Lawn, Royal Botanic Gardens Melbourne
– Brisbane – Roma Street Parklands
– Perth – Kings Park and Botanic Garden
– Adelaide – Botanic ParkSource: *2023 – 2024 Moonlight Cinema Audience Survey
Source: Val Morgan
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