News

Val Morgan Outdoor launches next-gen screens in Sydney

Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next generation screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square.

VMO’s new offering will include a hero screen spanning 8 m x 2 m and seven newly installed large format screens designed to capture traffic flow through major entry and exit points, as well as escalators leading to key retailers. The new screens are up to five times greater in quality alone than most digital LED shopping centre screens and have been positioned to maximise audience impact.

“Advertisers are increasingly seeking innovative experiences to showcase their brand, and VMO’s World Square offering delivers the perfect space for a truly engaging and immersive consumer experience,” said Paul Butler, managing director of VMO.

“The World Square audience are a highly valuable, desirable audience and we’re thrilled to offer advertisers the chance to connect with them. With opportunities to completely dominate the space, both digitally and with ambient extensions and brand activations, we can offer our partners world class formats to bring their campaigns to life.”

The VMO World Square installation is the largest capex investment across a single retail asset.

Butler added that the investment was part of a “long-term strategy”, to invest in large LED digital formats and “best-in-market” technology to enhance the advertiser and audience experience.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.