Football Australia (FFA) and Priceline Pharmacy launch new partnership

Priceline Pharmacy and the Football Federation Australia (FFA) – soon to be Football Australia – have signed a three year partnership as part of a ‘whole of game’ agreement that aligns Priceline with national teams, professional leagues and grassroots levels.

Priceline is now an official partner of the Westfield Matildas and of the Westfield W-League through to 2023, as well as the official health partner of MiniRoos – the nationwide initiative that uses short, game-based sessions.

FFA CEO, James Johnson, said the partnership represents a significant boost for women’s and youth football in Australia.

“Through this partnership, FFA will work hand-in-hand with Priceline to champion health and wellness, actively encourage grassroots football participation, and demonstrate each organisation’s long-term commitment to women and women’s sport,” he said.

“Priceline has partnered with us at an exciting time in the development of women’s football. Priceline believe in our vision for Australia to be the centre of women’s football in the Asia-Pacific region, and via their vast nationwide network we believe we can work together to reach people in all corners of the country and connect them with all levels of the game,” he added.

As part of the partnership, FFA and Priceline will co-develop sponsorship toolkits that will encourage Priceline’s franchise network to support local football clubs and associations.

Priceline Pharmacy GM, Andrew Vidler, said: “As the official health partner of the MiniRoos, our goal is to connect with families in their local communities. As Australia’s favourite pharmacy retailer, Priceline is well-positioned to promote the benefits of a healthy and active lifestyle in these communities.”


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