Val Morgan releases new cinema ident for 125th birthday

Val Morgan has revealed its new cinema ident that will now appear across 2,000 screens in Australia.

The launch coincides with the advertiser’s 125th birthday, bringing its cinema offering in line with the new brand positioning ‘Making Messages Memorable’.

The ident captures all of the sensory features that are unique to cinema advertising, including high quality picture and surround sound. It will appear before every Val Morgan pre-show advertising.

Val Morgan cinema managing director, Guy Burbidge, said the ident paid homage to the power of cinema advertising.

“Going to the movies is one of Australia’s most-loved experiences and is attracting an audience of two million people weekly. Since 1894, Val Morgan has provided advertisers with a unique opportunity to reach audiences at scale in a trusted environment and on the biggest, brightest and most memorable screen format available – the ultimate place to build your brand.

“Our new ‘Making Messages Memorable’ ident is a great introduction to our advertiser pre-show and pays homage to the long-standing power of cinema for both audiences and brands,” Burbidge said.

Val Morgan’s cinema network includes Hoyts, Event, Village, Birch Carroll & Coyle, Wallis, Reading Cinemas, Australian Multiplex Cinemas, Skycity Cinemas, Regent Cinemas and the majority of independent cinemas.


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