Ooh Media joins Boomtown and becomes the initiative’s first out of home partner

Outdoor company Ooh Media has become the eighth media owner to join the Boomtown initiative, which aims to drive up ad spend in regional areas and encourage advertisers to reach the 8.8m people living in ‘Boomtown’.

Ooh Media becomes the first out of home company to partner with Boomtown, and says its roadside, retail, airport and location-based assets give advertisers the opportunity to reach and engage regional audiences.