Val Morgan renews partnership with Fitness & Lifestyle Group
Val Morgan Outdoor (VMO) has renewed its partnership with Fitness & Lifestyle Group (FLG), which will see the outdoor giant continue representing media within FLG’s portfolio of clubs.
The renewed contract, a multi-year agreement, will see VMO remain in over 230 FLG clubs, including Fitness First, Goodlife Health Clubs and ZAP Fitness.
“VMO is the market leader in the health and wellness media space, known for their quality network and innovative brand solutions,” said FLG CEO and managing director, Greg Oliver.
“Extending our partnership with them was an obvious and strategic decision, and we are excited to strengthen our collaboration with this premier outdoor provider, where they will continue representing media across Fitness First, Goodlife Health Clubs, and Zap Fitness in Australia.”
Currently, the deal reaches 1,100 health and wellness club locations nationwide. New capital expenditure investment from VMO will see 131 clubs across the group deliver an additional 1600 TV screens pre-configured for programmatic advertising.
Anthony Deeble, chief commercial officer of The Hoyts Group and VMO, said he was thrilled to renew the contract, and see VMO continue to lead health and wellness media in Australia.
“We’re thrilled to sign another multi-year term with the team at FLG to continue as the outdoor partner across Goodlife, Fitness First and ZAP Fitness in Australia, affirming our commitment to own the health and wellness media space,” he said.
“We’re also dedicated to the expansion and ongoing development of our assets within clubs, with an additional 1600 TV screens to be activated in the coming months.”
VMO’s managing director, Paul Butler, added: “We’re excited to continue giving advertisers the opportunity to be present amongst high-value audiences with positive mindsets – a proven contributor to brand growth.
“We’re equally as passionate about creating meaningful connections and delivering new and unique opportunities for brands, and memorable brand experiences for members within these clubs.”
The new screens will be available to advertisers in the coming months.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Anthony Deeble
Fitness & Lifestyle Group
Fitness First
Greg Oliver
Paul Butler
Val Morgan Outdoor
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Having advertising beaming into my eyes with a unit with inbuilt camera that tracks my age and emotions is not my idea of a great workout. VMO are overstepping individuals right to work out in private in Australia.
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