Valueless brand values

Quote of the day (well, yesterday) can be found on the Angus Whines blog:

I personally have NEVER seen any clarity, simplicity, richness, help or stimulation come from knowing what a brand’s particular values are.  On the contrary, they have simply served to confuse, upset, complicate and terrify me, following me around like the grim fucking reaper of marketing wherever I work.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Marketing

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