Valvoline celebrates man’s primal love of cars and speed

Miranda Ward

April 11, 2014 11:51

Valvoline has launched a new campaign focusing on man’s love of cars and speed.

Created by MJW, the ad suggests that horsepower has a primal effect on man, with the driver featured becoming more hairy and dirty as the ad progresses before he steps out of the car at the end to reveal he is the image of a clean-cut modern man.

https://www.youtube.com/watch?v=rFcHYimB10k

Directed by Primo’s Nico Perez Veiga, the film is set to the tune Mannish Boy, re-recorded for this project by Massive Music.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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3 COMMENTS

Wait for it 11 Apr 14

And cue the complaints from the Pedestrian Council of Australia to the ASB in 3…2…1…

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Dunk Can 13 Apr 14

Hasn’t some other brand recently done the whole primal man thing? The headline is strangely familiar.

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SeaDog 14 Apr 14

Still no idea what Valvoline is.

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Valvoline celebrates man’s primal love of cars and speed

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