Vanguard CMO Louise Eyres on the company’s first Australian campaign

Zanda Wilson

May 27, 2021 10:23

Investment management company Vanguard recently celebrated 25 years in Australia, but it has never before had a chief marketing officer, or a consumer-focused campaign.

In December of 2019, the company brought on former Sport Australia CMO and ANZ group GM marketing, Louise Eyres, as its inaugural head of marketing.

Speaking on this week’s Mumbrellacast, Eyres explains that Vanguard’s marketing function previously had a strong B2B focus.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Brandon Crockett investment Louise Eyres TBWA The Vanguard Way UM Vanguard Vanguard Australia

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Vanguard CMO Louise Eyres on the company’s first Australian campaign

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