VB calls on Australians to re-create iconic ad for 50th birthday
Carlton United Brewery’s Victoria Bitter has called on Australians to help recreate its iconic 1968 ‘a hard-earned thirst needs a big cold beer’ ad.
The ad, which will be made to celebrate its 50th birthday, asks Australians to submit their own interpretation of the classic VB ad and song.
The best renditions will then be put together to create a new ad which will feature everyday Australians.
Clemenger BBDO Melbourne is VB’s creative agency of record.
Hugh Jellie, senior marketing and sponsorship manager at VB, said in a statement: ““This is the ad that made VB the Australian icon it is today. But after half a century of the tune done our way, it’s now time to hear VB drinkers do it their way.
“Whether it’s whistling on one of our amazing beaches, tapping your finger on the kitchen counter or singing to your partner in front of the Opera House, we want to see it and feature it in our new ad.”
Linkedin
Ummm…so what’s in for the people sending in their brilliant VB ads and doing Clems work for them?
User ID not verified.