VB launches ‘best cold beer’ summer promo
Beer brand VB and creative agency Droga5 have launched a new promotional campaign for the summer.
The campaign, based around the ‘VB, the best cold beer’ slogan, is offering the chance for VB drinkers to get their hands on a range of beer paraphernalia.
https://www.youtube.com/watch?v=O3_e-U4B7C8&feature=relmfu
The TV spots based around the campaign show Australian men devising the various equipment to solve problems set around warm beer.
The equipment includes a VB vending machine, a thermo cooler and an ice cold alarm. The products are redeemable after collecting a certain number of online codes and sending in the postage and handling.
General manager of marketing for VB, Andy Meldrum said: “We expect VB drinkers all over the country to snap up these items pretty quickly.”
“We’ve already had a great response from our trade partners and we expect our fans will love the items too. Not only are they great looking, iconic items, they’re extremely practical, solving some of the problems we’ve all faced.”
VB had a big promo win in 2005 with their Talking Boony doll given away free in cartons of the beer. When the correct signal was transmitted from the TV during a cricket broadcast, Boony would begin talking.
Also involved in this campaign were Buzz Marketing and Apollo Marketing.
Client credits:
- Client: Carlton United Brewers (CUB)
- General manager of marketing: Andrew Meldrum
- Senior brand manager: Craig MacLean
- Brand manager: Mim Orlando
- Trade marketing manager: Jo Jericho
Agency credits:
- ATL: Droga5
- Media: Mediacom (Melbourne)
- BTL: Apollo Marketing
- Product Development: Buzz Marketing
- PR: Pulse Communications
TV ad credits
- Droga5 Sydney (Advertising Agency)
- Creative Chairman: David Nobay
- Executive Creative Director: Duncan Marshall
- Creative Director: Cam Blackley
- Creative: Lucy McBurney
- Head of Broadcast: Paul Johnston
- Group Business Director: Jamie Clift
- Business Director: Esther Knox
- Business Manager: Angus Ingham
- Executive Planning Director: Sudeep Gohil
- Strategic Planning Director: Justin Graham
Plaza (Production company)
- Director: Paul Middleditch
- Producer: Peter Masterton
- Editor: Peter Whitmore / The Editors
- Music and Sound: Nylon
- Post Production : The Editors
Can you get them to dispense a beer other than VB? If yes, I want one.
Good promo.
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Good promo, does it run on solar?
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The waterproof case of beer you can throw a bag of ice into is genius (see the other video on the youtube channel)…. though suffers from the same contents issue as noted by anonymous above
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I recall thatt he Ice Box beer carton was being pioneered in the late 90s by Tooheys via Saatchis.
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Surely it’s possible to just fill it with, what? Perroni? Or an obscure microbrew?Homebrew?
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Considering VB stubbies are shorter than most other bottles around, you’d think they’d take advantage of that and prevent the taller bottles from fitting. Don’t know about cans though.
Either way give it to me!
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Seriuosly, if CUB want to sell VB they should try making it taste better as a start.
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