VCCP Sydney launches Cancer Council’s first ever national campaign
VCCP Sydney has released its first work for the Cancer Council since winning the account last year.
‘Every minute, every hour, every day’ will be shown across cinema, TV and digital, and run alongside a series of revealing online films featuring people from all walks of life affected by cancer.
The TVC, which is Cancer Council’s first ever national brand campaign, highlights the Cancer Council’s work helping all Australians affected by the illness through support, research, prevention and advocacy.
The campaign was shot last year by photographer and director Toby Dixon, and features real people with real stories who turned to Cancer Council for help.
VCCP ECD Gary Dawson said: “Cancer never rests, and for that reason neither does Cancer Council. Our aim is to reveal the vital work and services this great organisation provides.
“It’s been a privilege to tell their story and I’d like to thank everyone involved who gave up their time to speak frankly, honestly and compassionately about the impact of Cancer Council on their lives and our agency production partners for their passion, time and commitment to helping bring these stories to life.”
Professor Sanchia Aranda, CEO of Cancer Council Australia said: “Looking ahead to a future when almost 2 million Australians will be living with or have survived cancer, Cancer Council will continue to work with the community to support those affected. This new campaign will help Australians understand the range of ways we can offer vital support.
“It’s been an absolute pleasure working with VCCP who have developed a moving and honest campaign. We really appreciate all their hard work – particularly the additional pro-bono hours they have put in beyond our original scope of work.”
Credits
Agency – VCCP
Gary Dawson – Executive Creative Director
Andrew Holt – CEO
Paul Sharp – Creative Director
Chris McMullen, Trent Christie – Senior Creatives
David Kennedy-Cosgrove – Managing Partner
Kim Ellis – Group Account Director
Eva Sheer – Account Manager
Planning – Michele O’Neill
Melissa Petryszyn – Producer
Production
Production Company – Flint
Director – Toby Dixon
Producer – Tim Berriman
Editor – The Hive
Music – SongZu
