VCCP Sydney wins ING Direct creative account

ing direct logoING Direct has awarded its advertising account to creative agency VCCP Sydney, replacing Soap Creative which took over on an interim earlier this year.

Screen Shot 2014-12-15 at 3.20.28 PMThe appointment of VCCP follows ING’s split from Droga5 in July which led to digital agency Soap taking creative duties while the bank searched for a replacement for Droga.

Soap remains ING Direct’s digital agency while ING’s relationship with Universal McCann is also unchanged.

During its five month stint as creative agency, Soap produced a campaign promoting ING’s ‘Living Super’ superannuation product.

Steve Jones


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