Veet targets pre-teens with ‘Hairy Questions’ campaign

Hair removal brand Veet are targeting pre-teen and teenage girls with a new campaign from Momentum which aims to provide them with information around hair removal as they approach puberty.

A microsite, which is at the heart of the campaign, features a video showing girls asking their father questions around adolescence and hair removal.

https://www.youtube.com/watch?v=2pl2jUuaZSk

Michele Radinovic, brand manager Veet Australia at Reckitt Benkiser, said: “Inevitably most teenage girls will want to remove unwanted hair, and there are plenty of options out there so it can be overwhelming.