Vega: We reckon we can do better with no breakfast presenter at all than with our current lot

Sydney radio station Vega 95.3 has axed the hosts of its struggling breakfast show and is to take the radical step of doing away with having a personality presenter at breakfast altogether.  

Instead, listeners will get the same music format, with a basic announcement simply telling them what songs they’re hearing, along with news and information . The presenter may not even tell listeners who they are, although that has not yet been decided.

In the announcement, Vega said: “Tony Squires and Mikey Robins will not be returning to the station next year. A dedicated change towards a music-led format in Breakfast has seen the move away from the personality based show with Tony, Bec and Mikey. Rebecca Wilson had resigned earlier in the year.”

Program director David Kidd, said “Listeners love the music on Vega, and they’ve told us they want more of it and less talk to start their days. Our new music and information format will be truly unique in Sydney.”

The station added: “There are currently no plans to appoint a new breakfast team in 2010.”

In the most recent set of ratings, the show attracted just a 3.3% listening share, making it the least listened to commercial FM show in the Sydney market.


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