Vegemite and Milo get the Coles Status Quo treatment

status quo vegemiteBritish rock band Status Quo have returned to promote the addition of Vegemite to Coles’ “Down Down” list of products held at low prices.

The repricing of the 600g jar of Vegemite from $7.99 down to $7 coincides with research released by Coles which suggests that most Australian consumers buy big brands when they are discounted.

The issue of discounting is a crucial one for major brands which are always fearful of discounting adversely affecting consumer perceptions around quality.

Coles merchandise director John Durkan said in a press release: “Australian customers want lower prices, but do not want to sacrifice their favourite big brands. It has been fantastic to work with these great suppliers, who like us are looking to deliver even more value to Australian customers every day.”

As well as Vegemite, other brands getting a lyrical reworking Status Quo’s Down Down are Old El Paso Taco Kit, Nestle Milo and Kellogg’s Cornflakes.

Status Quo first signed on to promote Coles a year ago.

Credits: Creative: Big Red | Print: Whippet | Media: MBThree


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