VeNA signs agreement with BrightRoll
Online video network VeNA has signed a deal with digital video advertising services provider BrightRoll to expand its reach across Australia and New Zealand.
The announcement:
August 14, 2012: VeNA, an Asia Pacific premium online video and social advertising network, has signed an exclusive agreement with BrightRoll, the world’s leading provider of digital video advertising services, to make the company’s BrightRoll Exchange (BRX) inventory available to marketers and agencies in Australia and New Zealand. Through the agreement, VeNA has exclusive access to all Australia and New Zealand video inventory available on BRX including mobile web and apps.
This agreement will make VeNA one of the largest video networks in Australia and New Zealand, according to comScore. Previously, VeNA has been ranked fifth by comScore in terms of unique visitors and BrightRoll has been ranked seventh in Australia.
As BRX continues to grow its global video inventory, the agreement with VeNA accelerates the company’s presence in Australia and New Zealand, making VeNA the leading source for quality Australian and New Zealand videoinventory at scale.
“The deal with BrightRoll is instrumental to VeNA across Asia Pacific in terms of our market reach,” said James Zipeure, VeNA’s chief operating officer. “We expect mobile video to explode with estimates that a third of all people who access mobile internet are watching video. We expect this to increase by 20% compound annual growth rate over the next three years.”
Zipeure added, “Having exclusive access to the huge and rapidly expanding inventory for both online and mobile available on the BrightRoll Exchange, including this with VeNA’s current inventory, provides a massive content pool for clients and agencies alike.”
Craig Whitmer, Vice President of the BrightRoll Exchange (BRX) said: “BRX has grown significantly in the two years since its launch and international expansion is critical to our future growth. The deal with VeNA allows them access to premium video inventory across all four screens and pushes BRX aggressively into the Asian Pacific region.”
Source: VeNA press release
