Venetian Media Group’s marketing agency appoints Rosie Thompson-Jones
Venetian Media Group’s full service marketing agency Yakkazoo has appointed Rosie Thompson-Jones as head of experiential and events, effective immediately.
The announcement:
Venetian Media Group (VMG)’s full-service marketing agency, Yakkazoo has hired industry veteran, Rosie Thompson-Jones to spearhead its experiential and events division.
Effective immediately, Thompson-Jones will nurture Yakkazoo client relationships and drive new business opportunities.
Thompson-Jones brings with her two decades of live event and storytelling experience, having recently served as executive producer for INVNT. She’s renowned for her ability to lead production and creative teams, crafting immersive experiences that captivate audiences and exceed client expectations.
Her diverse portfolio includes work in pharmaceutical, automotive, technology, finance, media, and IT events, as well as FMCG B2C and B2B campaigns. Notably, she played a pivotal role in the recent triumph of Xero’s hero customer event, Xerocon Sydney 2023.
Thompson-Jones says “I can’t wait to sink my teeth into some new and exciting projects. The Yakkazoo team is working on some truly awe-inspiring experiences, setting the bar for physical and digital engagement.”
Thompson-Jones will report to VMG chief executive officer, Michael Fishwick, who says her experience leading, up-skilling and mentoring teams is second to none.
Fishwick says, “at Yakkazoo, from conception to execution, we’re all about the extraordinary journey. We create magic in everything we do, and our events and experiential team is at the heart of that. With a proven track record of delivering memorable experiences, a dedication to client satisfaction, and a sky’s the limit attitude, Rosie is the perfect person to lead this agency to new heights”.
Rosie Thompson-Jones will build on strong momentum created by recent client wins, including a successful New Balance in-game advertising campaign designed by Yakkazoo, which has seen impressive increases in foot traffic to retail stores. Salesforce is another impressive client Yakkazoo works closely with, organising closing celebrations and a partner executive summit in Port Douglas recently – an event which saw huge success with multiple business sessions, offsite dinners, activities, and a big charity drive which raised more than $12,500.
Recently the full-service marketing agency hosted their first “Fast Start Breakfast” for clients, publishers and partners, which included industry experts and a panel discussion into the influence of AI on advertising. Soon the team will be leading a sponsorship with Innovation Bay for ‘The Hub’ at South by Southwest Sydney.
VMG is the Australian-owned media company behind Yakkazoo, that also houses out-of-home advertising company, Revolution360, billboard company, Captive Vision Outdoor, sports management agency, Aspire Talent Group, media planning and buying agency, Frontier Media and digital agencies, Sillyfish and Digital Native.
Source: Venetian Media Group
