Verizon Media rolls out ConnectID to replace third-party cookies

Verizon Media has launched a new unified identity solution which leverages direct-to-consumer relationships to assist advertisers buy, measure and optimise ads without third-party cookies.

Verizon Media ConnectID rolls out in Australia, New Zealand, and other select markets, and is designed to support advertisers, publishers and consumers in managing online audiences as the digital landscape evolves away from third-party data.

Verizon Media ConnectID has launched