Hungry Jack’s and Universal Pictures launch vertical videos on Snapchat

Hungry Jack’s and Universal Pictures claim to be the first Aussie brands to tap into Snapchat’s new vertical video 3V offering with the launch of two campaigns today.

Hungry Jack's Fiery Chicken Fries

Hungry Jack’s Fiery Chicken Fries

Both companies have launched 10-second full screen ads which play with sound and appear in the Live and Discover sections of Snapchat, which is considered a key hunting ground in the search to find millennial audiences.

Universal is pushing the trailer for its new ‘Warcraft’ movie via Mediacom, while Hungry Jack’s is spruiking menu addition, Fiery Chicken Fries, through Maxus.

Head of mobile for GroupM, Vanessa Hunt, said in a statement: “By the very nature of Snapchat’s vertical video format, our focus is on the full opportunity for the ad to be seen – with and without sound.

“We are shifting very quickly to a vertical world, especially with millennials who don’t know life before a vertical screen. Finding advertising solutions that not only reach the right audience, but speak to their consumption behaviour is imperative.”

Universal's 'Warcraft'

Universal’s ‘Warcraft’

Vertical content has been embraced by advertisers in the US; however, locally marketers have been slower to respond.

Luke Paven, marketing manager for Hungry Jacks, added: “Video is an integral part of the advertising mix for Hungry Jacks and we are excited to have an advantage with marketing in a mobile world. We knew we could have some fun with the Fiery Chicken Fries creative and Snapchat offers a great opportunity reach millennials in a medium they use and love.”


  • Client: Hungry Jacks Australia
  • Agency: Maxus
  • Campaign: Fiery Chicken Fries
  • Client: Universal Pictures
  • Agency: Mediacom
  • Campaign: Warcraft

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