New Australian Comedy Central website seeks brands to partner on ‘edgy’ comedy content

The new site will feature clips from Comedy Central show South Park

Media giant Viacom is looking for brand partners willing to take risks to tell their stories to help create more content from local comedians for its newly launched Comedy Central Australia website.

The site will feature satirical editorial by comedian Cyrus Bezyan who has been hired as digital editor and specially created short-form content from Australian comedy talent, as well as clips of some international content including South Park and Inside Amy Schumer.

However Simon Bates, head of MTV & Comedy Central, Australia & New Zealand, told Mumbrella they were also looking for brand partner bold enough to spread their message through more edgy comedy, saying there was very little of it happening in Australia currently.