ViacomCBS invests $3.9m on digital ads for Paramount+ in 3 months
Digital marketing intelligence platform Pathmatics has found that ViacomCBS’s spent $3.851 million in digital advertising from 1 August to 25 November on promoting its streaming service Paramount+.
The period includes the lead-up to the launch of the A-Leagues 2021-22 season. ViacomCBS secured the broadcast rights in June on both Paramount+ and Network Ten.
Last month ViacomCBS revealed its content slate for 2022, including Spreadsheet, The Bridge Australia and Couple’s Therapy.
Have your say