News ViacomCBS invests $3.9m on digital ads for Paramount+ in 3 months November 29, 2021 10:21 by Anna Macdonald Digital marketing intelligence platform Pathmatics has found that ViacomCBS’s spent $3.851 million in digital advertising from 1 August to 25 November on promoting its streaming service Paramount+.The period includes the lead-up to the launch of the A-Leagues 2021-22 season. ViacomCBS secured the broadcast rights in June on both Paramount+ and Network Ten.[Click to enlarge]Last month ViacomCBS revealed its content slate for 2022, including Spreadsheet, The Bridge Australia and Couple’s Therapy.ADVERTISEMENT Related Content Ten and Paramount+ A-League schedule released ahead of revised season kick-off News Mumbrellacast: Beverley McGarvey & Rod Prosser on Ten ViacomCBS upfronts, and can we find a way out the talent crisis? Features ADVERTISEMENT
Mumbrellacast: Beverley McGarvey & Rod Prosser on Ten ViacomCBS upfronts, and can we find a way out the talent crisis? Features