ViacomCBS invests $3.9m on digital ads for Paramount+ in 3 months

Digital marketing intelligence platform Pathmatics has found that ViacomCBS’s spent $3.851 million in digital advertising from 1 August to 25 November on promoting its streaming service Paramount+.

The period includes the lead-up to the launch of the A-Leagues 2021-22 season. ViacomCBS secured the broadcast rights in June on both Paramount+ and Network Ten.

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Last month ViacomCBS revealed its content slate for 2022, including Spreadsheet, The Bridge Australia and Couple’s Therapy.

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Anna Macdonald

Anna Macdonald (she/her) is a reporter at Mumbrella. She started in October 2019 as the researcher for Mumbrella Pro and was promoted to editorial assistant in March 2021. Anna graduated from the Australian National University in 2018 with a Bachelor of Arts and a Bachelor of Law (Hons).

topics A-LeaguesParamountPathmaticsViacomCBS

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