ViacomCBS invests $3.9m on digital ads for Paramount+ in 3 months

Digital marketing intelligence platform Pathmatics has found that ViacomCBS’s spent $3.851 million in digital advertising from 1 August to 25 November on promoting its streaming service Paramount+.

The period includes the lead-up to the launch of the A-Leagues 2021-22 season. ViacomCBS secured the broadcast rights in June on both Paramount+ and Network Ten.

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Last month ViacomCBS revealed its content slate for 2022, including Spreadsheet, The Bridge Australia and Couple’s Therapy.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

topics A-LeaguesParamountPathmaticsViacomCBS

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