ViacomCBS teases ‘first look’ at Paramount+ streaming service

Ten All Access will be replaced by new streaming service Paramount+ on 11 August, with ViacomCBS teasing the launch of the platform with a ‘first look’ trailer.

The trailer, which aired on Ten last night, previews a forthcoming pipeline of Paramount+ content from new and classic films, as well as popular local and international television shows, the A-League, W-League, international football and more.

“This is not just another streaming service. This is unique stories, iconic stars and a mountain of entertainment,” the voiceover narrates. “This is A-games, A-League and A-Listers. 

“A return home, a new home and catching up with old friends. This is everything you’ve been looking for. This is Paramount+.”

ViacomCBS first revealed in August, 2020 that the Ten All Access platform would be retired in 2021 in favour of Paramount+.

In May of this year, an $8.99 price point for the platform was revealed, with ViacomCBS Australia and New Zealand, chief content officer and executive vice president, Beverley McGarvey, talking about “a guaranteed pipeline” of content.

Paramount+ has since brought on board Binge CMO Louise Crompton, and later in May ViacomCBS  signed deals to broadcast major football competitions the A-League and W-League, as well as to become the home of Socceroos and Matildas international matches.


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