ViacomCBS US to become Paramount this week

February 16, 2022 9:14

ViacomCBS in the US will officially change its corporate name to Paramount Global, or more simply, Paramount, as of this week.

The news was announced today by ViacomCBS chair Shari Redstone and president-CEO Bob Bakish in a memo to staffers.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics