News

Vic Roads uses soccer players for safety message

June 11, 2010 5:56

Vic Roads has drafted in Melbourne Heart players Clint Bolton and Rutger Worm for a driving safety campaign warning of  the distraction of text messaging.

The ad features the pair practicing penalties and Bolton using a text message to distract Worm.

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics
Melbourne Heart soccer
1 COMMENTS
macsmutterings 15 Jun 10

nice idea, not so sure it really gets the message across as powerfully as it ought to

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