Vice.com launches, inks content deals with Fairfax, ABC And Sony
Vice Magazine has unveiled its new website, Vice.com, and announced a series of major content distribution partnerships.
The youth publication’s new site, Vice.com, sees old sites Viceland.com and video content site VBS.TV rolled into one with a series of video-driven digital channels covering news, sport, travel, food, film, photography and fashion.
The publication has also inked a content deal with ABC, Fairfax Digital and Sony IPTV in Australia.
The content will include The Vice Guide to Sex, The Vice Guide to Travel and Vice News, all backed by brands GE, Toshiba, Vitamin Water, Mini and Incase.
Alongside the local broadcasting deals, Vice will syndicate to Huffington Post/AOL, Germany’s Der Spiegel, The Guardian and MTV Brazil among others.
Vice already has a content sharing arrangement with CNN.com.
Vice founder Shane Smith said: “When Vice first started, all we cared about was sex, drugs and rock’n’roll. But then as we travelled around the world, we got more into news, politics, fashion, art, and the environment – basically everything. So this is that: vice.com where everything we give a shit about lives. Vive la Revoluçion!”
Publisher of the Australian edition Michael Slonim said: “Being the second country to launch Vice outside of North America almost a decade ago, we’ve not only been an intrinsic part of the company’s transformation from underground magazine to leading voice in the world of media and youth culture, we’ve also been looking forward to Vice.com as long as anyone.”
Arul Baskaran, who is the controller of multiplatform production at ABC Television said: “As Australia’s leading internet TV service ABC iview is all about fresh, engaging content. Vice brings a fresh new perspective on otherwise familiar territory – whether it’s film, travel or documentary content – and it’s a perspective that works well with our online audience. Vice Guide to Film worked so well on iview online that we subsequently broadcast it on ABC2, a nice case of great content born online finding a wider audience on a broadcast channel.”
The converged website follows the purchase of the domain name, Vice.com.
Any more information about the content deal with ABC?
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The Vice Guide to Film series is currently airing on ABC2 on Thursdays at 11pm. A bunch of different VICE documentaries and series will be on ABC iView – right now fans can watch Pakistan After Bin Laden, Prostitutes of God, Wodka Wars and the Iran episode of Vice Guide to Film.
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“leading voice in the world of media and youth culture” … Was true 10 years ago. They have some minor content successes now and then but it isn’t what it once was.
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“The content will include The Vice Guide to Sex, The Vice Guide to Travel and Vice News, all backed by brands GE, Toshiba, Vitamin Water, Mini and Incase”
How is this compatible with the ABC’s role as a non-commercial broadcaster?
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